What is the largest search engine when you want to buy something? Goo..Nope! Amazon! While google is the king of information and product research, Amazon is the reigning champion when it comes to purchasing just about everything. In fact, there are millions of people shopping every single day on Amazon.com and its other global websites like Amazon.de, Amazon.co.uk, Amazon.it, Amazon.es, Amazon.jp and others.
With so much opportunity available thousands upon thousands of sellers are diving head first into Amazon, bringing their products with them. Some even see Amazon as the reason to start Private Label Businesses. Private Label is you get products manufactured by contract as a third-party and sell them under a unique brand name. As the brand owner, you specify everything you want for the product and the manufacturer completes it to your liking. Finally, you sell the products on Amazon for a profit.
If you are researching Amazon SEO, then you are already selling on Amazon and want to increase your sales by ranking for relevant keywords. You’ve come to the right place, as we have over 7 years experience ranking and selling on the Amazon platform.
Amazon SEO Ranking Factors
When it comes to ranking on Amazon there are a variety of different factors, but we focus only on the major ranking factors. Wasting time on the non-essentials only allows your competitors to get further and further ahead of you!
Your Amazon product will never rank for keywords, get sales, or earn you any money if you don’t have a well crafted, purposeful product title. Generally the product titles are limited to 250 characters (there are some variances based on category). Our approach takes into consideration the powerful keywords, that are actually driving sales on similar products and optimizes in a tiered system. Powerful keywords first, secondary keywords next, and finally we add in the supporting/long tail keywords.
For example, which title is better for this office product? Option #1 or Option #2?
option #1: GRILLART Grill Brush and Scraper Best BBQ Brush for Grill, Safe 18″ Stainless Steel Woven Wire 3 in 1 Bristles Grill Cleaning Brush for Weber Gas/Charcoal Grill, Gifts for Grill Wizard Grate Cleaner
Option#2: RubberMaid BBQ Grill Brush (FGG10012)
Both products seem to cover the relevant keywords, utilize the character allotment to the full, and read well for humans. There is a major difference though,Option #1 prioritizes keywords with more search volume first. Amazon will weigh the titles similarly, but will ultimately rank Option #1 higher for the main keywords due to the title structure. These are the types of subtle differences we pick up on at Affiliate Brainstorm. After we’ve crafted a killer title, the next step is to set up your…
Back End Keywords
Back end keywords have gone through a few different transitions over the years, but we like where they stand now. While these keywords will play a role in being indexed for relevant keywords, there is no reason to stress over them or want to know whats in your competitors back end. It doesn’t matter! There are always a select few keywords that really drive sales in any niche. That is where the gold is! We simply need to identify those keywords, index your product for them, and start ranking. Entering the right keywords in the search term, subject matter, and target audience are the foundation for just that.
Product Listing Description and Bullets
Bullets and description are the perfect areas to solidify your listings relevance for any desired keywords. For example if you want to rank for the keywords”Best BBQ scraper” and “medium grill brush” you would simple make sure to incorporate those keywords in the exact form you wish to rank for them. Due to the length of both areas they offer more than enough real estate to include the most important keywords for driving sales to your listings. But before you can get sales you need to get rankings and before you get rankings you need to get indexed!
Getting Keywords Indexed
As mentioned in the previous paragraph your going to need to get your important keywords indexed before you can rank for them. To get indexed simply means that your product shows up in search for any particular keyword. To check indexing you can enter the desired keyword and browse the Amazon product results until you find you product, or you can use a variety of the free index checkers online.
If you’re keywords are next indexing you’ll need to confirm that the keyword is present somewhere in the listing but if its an important keyword to your product you’ll want to include it in the products title.
My tips for getting your keywords indexed is by simply running PPC or pay per click advertising. If you’ve done your product research and sourced a product that is relevant to the keywords you should be able to earn a few sales for relevant keywords. Once your product converts for a keyword Amazon’s algorithm will say oh hey this product sales when its show for that keyword lets make sure we are showing it. After running PPC for a few days check to see if your product is now indexed.
Now if you don’t have any budget for PPC or just don’t want to wait for those sales to come in you can force indexing. To force indexing you’ll need to create links or urls to your product on Amazon through the 2-step process. A two step url sends traffic to a product listing but with an additional step. Someone clicking the link it to Amazon looks like they typed in a keyword then selected your product. Funneling traffic into a link like this quickly tells the Amazon algorithm that this product is hyper relevant.
Ranking keywords is probably the most important and stressed part of selling on Amazon. If your product doesn’t rank for relevant keywords then you’re either relying on PPC, you have a well known name brand or you just don’t have any sales. Hopefully the latter isn’t the case! Either way what you’ll read below is super valuable information and will lead you in the right direction for ranking your Amazon products.
Ranking on Page 1
If you aren’t on page 1 of Amazon search results you don’t really have a chance. Page 2 or 3 isn’t going to cut it, so you should never be content staying there. Getting onto page 1 on desktop can be a challenge and there is now 52 organic positions but trying to get on the first page in mobile where there is only 14 organic positions is extremely challenging. To be blunt though that is where the money is made. The top 14 positions are gold but the top 3 spots is how you make a living. Depending on the competitiveness of your niche reaching the first page can cost thousands of dollars in promotional spending. However, after doing so many product launches there is actually a strategy to reaching top 10 rankings within a week with limited budget.
Ranking Top 10
If you are serious about ranking in the top 10 please email us at firstname.lastname@example.org. We have tried and true methods that have generated millions of dollars in sales.