In 2020, it seems that priority has shifted from blogging and more into video and social media. This trend seems to make all the sense in the world, since as people our attention spans seem to only be getting shorter and shorter. Due to this shift, does it make sense to stop writing blog posts, let the domain on your affiliate blog expire, and stop blogging all together? Heck NO!
Quick Answer: While you don’t need to a blog to be an Amazon Affiliate, having a blog still has quite a bit of value. A can come across a lot more professionally than a video can, if you’re just getting started with video. Take it from me, launching my YouTube channel has been increasingly difficult, learning all the camera setting, lighting, on top of just getting used to speaking on camera.
How the Amazon Affiliate Program Works
The Amazon associates program also known as Amazon Affiliates works by letting members recommend products from Amazon’s extensive market place via special affiliate links containing tracking codes unique to each affiliate. These links can be served via a blog, social media account, or YouTube videos. Getting started in the program is free, extremely simple and open for everyone.
Once you’re approved in the program, its very easy to generate your first sales. All you have to do is serve your amazon affiliate link to your audience, if someone clicks that link and goes through to Amazon to buy anything you get a kickback on their purchase. To be successful and make real money requires strategy and diligence, but it can 100% be done. Once enrolled into the program, you need to decide how to send traffic to your affiliate links. While a blog is the more traditional method, it isn’t the method. Today more than ever content is being consumed in the form of video, so it makes sense to weigh out the pros and cons of blogging in 2020 and beyond.
To Blog or Not to Blog
The Amazon Affiliate program is basically all about serving your affiliate links to a source of traffic. So if you have experience running a blog, managing content flow, managing a team of writers, or writing yourself, a blog might make a lot of sense for you. Personally, I’ve been creating blogs for about 11 years so its pretty much second nature for me to throw a WordPress installation up and install the necessary plugins to get my site rooted and ready for prime time.
For someone without that experience, it might make more sense to use another medium to get your content out. Remembering its all about a TRAFFIC SOURCE can really help you make this decision. In the Amazon Affiliate program there aren’t any hard and fast rules about blogging or not, one thing I will say is that conversion rates from blogs seems to be higher than that of videos. However, take this with a grain of salt because I haven’t really had a video go viral with affiliate links in the description.
Advantages of Having an Affiliate Blog
While YouTube is steadily growing, and video consumption is up, Google is still king! Google search is still the king of all search engines and while YouTube videos do rank in Google search, blog content is primarily served in those search result pages. Here are a few other benefits of owning a blog for Amazon Affiliate marketing.
- Benefit from the massive amounts of Google search traffic.
- Being able to feature content in variety forms: Traditional affiliate links, charts, grids, customizable product boxes
- Ability to build your list – Once someone is on your blog you can use a variety of different offers to build an email list to promote affiliate offers there as well.
- Since of community – When your blog builds up a following, people will frequently visit and check for new content. It’s interesting to dive into google analytics and actually see the amount of return visitors that are received on my blogs.
- Builds authority – One of the best things about having a professional looking website or blog is the authority it creates around any given niche for the owner. If you have a blog that ranks for well for a certain niche, you automatically become an expert on that niche. Because of that authority people will seek to consult you for advice and tips in that realm.
Disadvantages of Having an Affiliate Blog
The real disadvantage of having an Amazon Affiliate blog is the future of content consumption. As said previously, YouTube and social media are the new wave as they continue to grow. While I don’t see the foreseeable future completely shifting away from websites, eventually they will die out. Another disadvantage is the difficulty of ranking a blog in Google. Learning SEO is a must for anyone trying grow an affiliate based business. I’ll keep it real, Search Engine Optimization is extremely difficult and there are a lot of different philosophies out there, which makes it even more difficult to learn and hone in viable strategies. However, don’t let this keep you away from starting your blog or you Amazon affiliate marketing journey.
All things in life worth having take hard work and dedication, being a successful affiliate marketer is no different. Hopefully, this article helped you answer your questions about using a blog with the Amazon affiliate program.